Why Pure Fabrics?

Why pure fabrics and a sustainable life is better for us and the planet?

Believe it or not, but every fabric or a fashion trend, or a home decor fad tells a story. Back in India, if you wore distressed (torn) jeans, and left it in the laundry room, your mother will most likely think you got yourself into a fight and got your jeans torn. Before you will have the chance to explain, she will have the shreds either stitched back or packed behind patches. 

In most Asian households, many women do not buy separate clothes for mopping floors - they use torn or discarded clothes for cleaning purposes, thus saving the use of more textiles. 

When you feel a fabric with bare hands, the mere touch transmutes you into another world. Why is that? Because it ignites one of your sensory organs and finds a reference that matches the sensation. 

Yes, fabrics are THAT important. Here’s what’s interesting though: planet-friendlier fabrics instantly feel better and most of them are not as expensive as you think. And as a consumer, you have the power to change what we are doing to the planet today by choosing pure fabrics. 

Pure fabrics are usually hemp, organic wool, organic cotton, soy silk, bamboo fabrics, jute, corn fiber to name a few. They are planet-friendly because they can be sourced directly from natural means without any harmful effects of chemical or toxics. In addition, compared to synthetic fibers, they incur reasonable production costs. 


When you use such fabrics for your home linen like bedsheets, duvets, curtains or upholstery - you are giving your family a healthful future. When you sleep in bed with pure fabrics, you are breathing pure air unlike fabrics such as polyester that release toxic chemicals when in contact with a human skin.  


For the record, textile processing of non eco-friendly fabrics uses chemicals like potassium dichromate, sodium hypochlorite and sodium hypochlorite or peroxide while their wash-off stages produce heavy Biological Oxygen Demands (BOD) in the effluents. 


In contrast, planet-conscious manufacturers try to decrease the BOD by using the size recipes that offer a low COD (Chemical Oxygen Demand) and BOD values.  


At Earthly Living, we encourage such practices and source our textiles from artisans who follow natural means of production. We believe that in building our business, we are also building a sustainable future for ourselves, our children and the generations to come. Join hands with us in investing in a sustainable future, you have the power to buy natural. 

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